The firm will procure the same renewable energy from Japan Natural Energy Company Limited, which is mainly derived from biomass and wind.
This move is part of Asahi Group’s vision to achieve zero greenhouse gas emissions in all its business activities by 2050. A shorter-term target is to reduce emissions by 30% by 2030.
Using renewable energy in producing Dry Zero is one of the ways to achieve the target.
Kristin Chiu, manager of the public relations section at Asahi Group Holdings said 9,300 tons of CO2 emissions would be reduced annually from the three products (Super Dry cans, Super Dry gift package, Dry Zero can).
She told FoodNavigator-Asia, the firm expects to procure 20.15 million kWh of green energy to manufacture the above products in 2020, which was a 119% increase compared to the previous year.
The packaging of Asahi Dry Zero will display the green energy mark, established by the Japan Quality Assurance Organization (Green Energy Certification Center) which indicates that the product is manufactured using green power. The mark will be present on all packaging materials including outer packaging as well as on the can itself.
The new Asahi Dry Zero (350mL can) with the green energy mark will go on sale at the end of January 2020.
So far, no other products from Asahi are manufactured using renewable energy. Although, the firm is still working on its plan to contribute to a sustainable business as part of the Asahi Group Environmental Vision 2050 which was renewed in February 2019.