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#Cinemadacasa, Culture against Covid-19

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Rome, City of Cinema

Rome, a UNESCO Creative City of Film since 2015, has a rich legacy in motion pictures dating back to the early 20th century with the creation of the Cinecittà Studios. Home to the largest film production facility in Europe, Rome welcomes every autumn the International Rome Film Festival, one of the most renowned film festivals in the world, organized and curated by Fondazione Cinema per Roma.

In response to the outbreak of COVID-19 and in line with the social media campaign #iorestoacasa (I stay at home), one of the Film Festival Alice nella Città, dedicated to youth and produced by Associazione Culturale Playtown Roma, has recently launched a new film-based initiative to bring movies into people’s homes. The initiative, #Cinemadacasa, aims to recreate and animate the city, and replenish social ties among fellow citizens. Every evening at 10 pm, sequences and images of a diverse range of films (feel-good movies, classic cinema, vintage films…) are projected on urban building facades throughout the city.

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